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FruitologyFruitology Shot

Malie Organics’ Launches Anti-Aging Facial Collection Powered with HAWAIIAN COFFEE FRUIT EXTRACT

Kauai, Hawaii, February, 2010 – Malie Organics introduces a potent and effective, natural and organic anti-aging skincare collection featuring new plant technology exclusively from the State of Hawaii.  Malie Organics’ primary active ingredient, Hawaiian Coffee Fruit Extract from Kona, possesses more antioxidant power than any other plant source – and more than any other coffee derivatives used in skincare brands today.

How it works:
The coffee fruit creates and stores unique antioxidants and nutrients to protect its seeds from the tropical sun and other environmental stress. The result: five superior antioxidants working synergistically to repair cell damage and neutralize the free radicals that cause aging. They also provide dynamic anti-inflammatory, anti-viral and anti-bacterial action.

The “natural-by-nature” synergistic antioxidant action:
Hawaiian Coffee Fruit Extract contains phenolic anti-oxidant acids developed by nature to work in combination:
• Chlorogenic Acid – with anti-inflammatory properties
• Ferulic Acid – reacts against free radicals and repairs cell damage
• Quinic Acid – with anti-viral properties
• Trigonelline – with anti-bacterial properties to cleanse skin, minimize blemishes and even skin tone

How we make the purest, all-natural extract.
Luscious, deep red coffee fruit – nourished by tropical sun, abundant mountain rain and rich volcanic soil – is hand picked at peak ripeness when antioxidant power is most plentiful. Using only water, no chemical solvents, we extract a concentrated liquid from the most valuable part of the plant – the mature fruit. It takes 15 pounds of fruit for one pound of pure, rich, molasses-like extract for an exceptionally intense concentration of antioxidants. Hawaiian Coffee Fruit Extract blends naturally with our other skin-loving ingredients for visible age-defying results.

Use the wisdom and power of nature to reverse the signs of aging.
Malie Organics’ Anti-Aging skincare uses the extraordinary renewing and protective nutrients created by nature to dramatically reduce lines, wrinkles, sun damage and hyperpigmentation. For softer, smoother, younger-looking skin.

All natural skincare with 70% certified organic ingredients. Free of parabens, petroleum, phosphates and fragrance.

Contact:
Dana Roberts, Creator and Owner, Malie Organics
Toll Free Phone: 866-767-5727
Fax: (808) 332-6225

www.malie.com
Lindsey Noelani Fritz, Media & Marketing, Malie Organics
Direct: (808) 431-4027

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