AUSTIN, Texas, Nov. 9, 2016 /PRNewswire-USNewswire/ -- VDF FutureCeuticals, Inc. has adopted coffee fruit (Coffea arabica, Rubiaceae) through the American Botanical Council's (ABC's) Adopt-an-Herb program. This program provides support to ABC's HerbMedPro database, a comprehensive, interactive online tool that provides access to important scientific and clinical research data on the uses and health effects of more than 250 herbs.
Distinct from traditional coffee bean preparations, coffee fruit contains higher levels of phenolic acids and antioxidative compounds than other so-called "superfruits." Through FutureCeuticals' generous support, ABC ensures that new, up-to-date scientific publications related to coffee fruit are entered into the extensive HerbMedPro database in a timely manner.
"For many years, ABC has been a major thought leader and contributor to a higher road within the natural foods and dietary supplement industries," said John Hunter, FutureCeuticals' executive vice president. "We have long respected and admired Mark Blumenthal, whose groundbreaking crusades for better standards to test botanical identity and improved manufacturing practices are well known to us all. His campaigns against botanical adulteration have led to important industry changes. Naturally, when we were invited to participate in the Adopt-an-Herb program by sponsoring coffee fruit, we were very pleased."
"ABC is deeply grateful to the folks at FutureCeuticals for adopting coffee fruit on ABC's HerbMedPro database," said Mark Blumenthal, ABC founder and executive director. "This adoption will allow ABC compilers and database editors to stay abreast with any and all recent scientific publications on coffee fruit, the abstracts for which are publicly accessible."
About Coffee Fruit
Coffee fruit, which is the fruit of the coffee tree,provides low levels of caffeine, high levels of phenolic compounds with antioxidant activity, and riboflavin. Coffee fruitrefers to the whole cherry, which includes the bean. Research on coffee fruit currently explores its antioxidant properties, effects on brain function, healthy antioxidant status, and effects on athletic performance. Preliminary clinical studies have shown that an extract of coffee fruit stimulates the production of Brain-Derived Neurotrophic Factor (BDNF), a neuroprotein known to be central to brain health. Additionally, a whole coffee fruit powder was shown to increase levels of Nrf2, a transcription factor known to regulate expression of antioxidant proteins that promote healthier aging and protect against oxidative damage.
About FutureCeuticals, Inc.
Built upon deep agricultural roots, FutureCeuticals supplies and manufactures ingredients for the dietary supplement, functional foods, and cosmetics industries. The company is committed to delivering a simplified supply chain, which includes being a leader in research and development, supplying the highest-quality raw materials, and providing material transparency via customer-centric quality programs. FutureCeuticals owns a number of brands including its proprietary Coffeeberry brand line of powders, extracts, and concentrates made from coffee fruit.
Starbucks cups in a cafe in Massachusetts. (Elise Amendola/Associated Press)
Coffee demand is growing, thanks to increasing consumption by millennials.
Millennials, a demographic between ages 19 and 34, are pushing U.S. demand to historic records, according to Bloomberg. Because the United States is the biggest consumer of coffee, world demand is growing as well.
“Coffee demand is robust and growing at about 1.5 percent per annum,” said Carlos Mera Arzeno, a commodities analyst with Rabobank International in London.
He said there are two trends at work that are increasing coffee demand.
“One is the expansion of coffee culture, in particular the expansion of coffee shops and capsule systems,” Arzeno said in an email. “The other trend is the urbanization processes in emerging countries. Many people migrate from the countryside to the cities, say in countries like China, try coffee for the first time and start consuming it.”
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Harish Sundaresh, portfolio manager and commodities analyst for the Loomis Sayles Alpha Strategies team, said he expects retail prices to increase because stores typically pass along higher bean prices to consumers. “Coffee demand in the U.S., China and India has been running well above expectations, thereby tightening coffee markets significantly,” Sundaresh said.
Bloomberg said investors are anticipating more gains. World consumption outpaced demand for the year ended Sept. 30, Bloomberg reports. The Bloomberg Commodity Index said coffee prices have the fifth-highest return this year among 22 raw materials it follows.
Arzeno expects demand over the next year to outstrip supply. “Brazil, by far the largest producer and responsible for about one third of all coffee, is likely to produce a lower crop next year due to the cyclical nature of the coffee trees,” he said. Robust U.S. stockpiles appear to be providing some relief.
Bloomberg’s report cited research that says millennials consume 44 percent of coffee in the United States:
Daily consumption among 18- to 24-years-olds rose to 48 percent from 34 percent, while it climbed to 60 percent from 51 percent among those aged 25 to 39, according to the National Coffee Association in New York. At the same, adults 60 and older saw a drop to 64 percent from 76 percent, and there was also a decline for the 40-to-59 age group.
The coffee craze is also starting earlier in life. Younger millennials, born after 1995, started drinking coffee at about 14.7 years old, while older millennials, born closer to 1982, began at 17.1 years, data from the association show.
“It’s no wonder millennials fell in love with caffeine at an early age,” said Gabrielle Bosche, a consultant who advises companies on how to hire and sell to millennials. “Soda is unhealthy, and coffee offers the same jolt without the socially unacceptable soda addiction. Coffee has everything millennials love: status, experience and personalization.”
“It’s very trendy to drink coffee,” said Chris Choi, 23, who works for KPMG in downtown Washington. “You will never be judged going out and getting coffee. You find more people into that.”
Choi was grabbing his Veranda Roast grande (he takes it black) at an L Street NW Starbucks on Monday morning, his first of the day. He said he works with a group of millennials who head to Starbucks or Au Bon Pain every morning before work to drink their java.
“It starts when we are very young,” he said of millennial coffee consumption. “I started in high school. The thing to do when we had free time would be to go out and go to the local Starbucks.”
Referring to his millennial age group, he said, “we have more accessibility. I drank it at Pennsylvania State University. In the Paterno Library, there was a Starbucks in the bottom floor.”
Choi said it would take a pretty big price hike to knock him off his daily fix: “It’s so habitual at this point, I don’t think a price increase would affect me unless it was drastically changed.”
KonaRed is a Hawaiian company that makes a couple of different things. They of course make their cold brew coffee but also they make 100% Kona coffee beans, Antioxidant Juices and Coffee Fruit Powder. I can’t find out when they actually started. They roast their coffee beans in house. The cold brew that they make is not pure 100% Kona coffee but a blend of the Kona plus Colombian coffee beans. What is interesting about KonaRed is that it does something a little bit different in that it infuses 100% Hawaiian Coffeeberry, which is the fruit of the coffee bean, into the cold brew. Coffeeberry benefits according to KonaRed is that these berries actually have 10 times the amount of antioxidants of blueberries. The cold brew that they make is cold brewed for 12 hours.
I had the great opportunity to actually get the KonaRed while I was in Hawaii. I had never seen or heard about the product before this time, but apparently you can get it in the continental US as well. When you open the bottle for the first time you get a nice aroma slightly sweet. Once you drink it for the first time you get a neutral water in the front end. Since the front of your tongue only has receptors for sweet and salty, it shows that the water and the coffee that they use is very clean and pure. Although the issue with this coffee is that there is coffeeberry juice infused so the front taste should be a little sweet or sour. As you pull it back a little more you get a slight acidic taste. Then as you bring it into the back of the mouth you get the nice coffee flavor with a small amount of bitterness. The flavor once it gets to the back is full of medium roast however it doesn’t really stay on the tongue and only gives you an average body. The price of this bottle is $4.99 for 12 ounces, which is $0.42 per ounce. (On their website it is a little cheaper which is 3.99 per bottle but you have to buy 6 bottles at least which comes out to $3.99 for 12 ounces, which is $0.33 per ounce)
Kona Hawaii is known for their coffee because of the rich volcanic soil with which the coffee is grown on. This really shows in the KonaRed Cold Brew Coffee. The coffee is very low in both acidity and bitterness which really let the coffee flavor shine. The only issue is that the body I would have liked it to be more robust, had it done it I think it would have been the perfect cold brew. The only other thing that is a problem is that there is no sight of the coffeeberry juice at all. If you had drank this without looking at the bottle you would have never known it was even in there. Looking at the price that is given online it isn’t much difference with other cold brews on the market, except you have to buy 6 bottles, which I get, since you are shipping them from Hawaii. I might get this again but it isn’t a must have for me.
Breaking news: Johann Sebastian Bach, one of the greatest composers of all time, wrote an opera about coffee. Nearly 300 years ago. The German composer perhaps best known for the Brandenburg Concertos also wrote Schweigt Stille, Plaudert Nicht, which translates to Be Still, Stop Chattering. But at Electronic Beats reports, the comic opera goes by another name, the Coffee Cantata.
Written in 1735, the opera tells the story of a young woman named Aria who loves coffee against the wishes of her father Schlendrian – which literally translates to “stick in the mud” according to Wikipedia – who tries to wean her off of her caffeinated delight. Schlendrian tells Aria that she cannot marry unless she stops drinking coffee, to which his precocious daughter agrees. But when he goes looking for a husband for his daughter, Aria secretly tells suitors she must be allowed to drink coffee if they are to marry her. In the end, Schlendrian and Aria come to an agreement, with a guaranteed three cups of coffee a day written into Aria’s marriage contract. The story concludes with them singing the moral: that drinking coffee is natural.
The opera has some pretty strong sentiments about coffee, with lines like, “if I couldn’t, three times a day, be allowed to drink my little cup of coffee, in my anguish I will turn into a shriveled-up roast goat.” If I had a nickel for every time I’ve said that.
So, while you may think that “OK, but first coffee” shirt or that meme you made about how you need coffee is new and cool, know that J.S. Bach basically made it into an opera almost 300 years ago.