KOLOA, Hawaii, August 29, 2017 – KonaRed Corporation (OTCQB: KRED), manufacturers of healthy Hawaiian inspired coffee products including: award winning Ready to Drink (RTD) cold brew coffee varieties, 100% Kona coffee beans, as well as RTD antioxidant juices and coffee fruit powders, today reported it has signed a deal with Impact Group, (Boise, Idaho) to represent the company Nationwide and lead its sales and marketing efforts in the natural and grocery channels.
Impact Group is regarded as a leader and trusted adviser in grocery marketing by delivering consistent value to manufacturers and customers. Impact Group offers a range of services to their clients including data insights, marketing services, merchandising support, headquarter sales, customer service and deduction management.
The RTD coffee category has doubled in size over the past 5 years, and KonaRed is an emerging leader within the category. KonaRed is currently sold in numerous major national retailers, and looking to gain distribution in all outlets. Impact Group is committed to building brand equity for KonaRed and will provide creative strategy and collaborative planning as they market their products through conventional, specialty and natural retailers. Partnering with KonaRed closely fits Impact Group’s strategy to help grow natural and emerging brands on a national scale.
“KonaRed is a strong brand in one of the fastest growing categories in both natural and conventional retailers, cold brewed coffee,” said Tom Hicks, Chief Operating Officer of Impact Group. “KonaRed’s strong leadership team, solid marketing plan and our newly formed partnership equals long term success. We are absolutely thrilled to have this remarkable brand now a part of the Impact family.”
KonaRed President and COO Kyle Redfield added; “We have worked very hard to build our brand of Hawaiian coffee products over the past couple of years, and we are thrilled to now be represented by the Impact Group team. The foundation we have built, combined with Impact’s retail reach, buyer network and marketing expertise sets this partnership up for immediate success. This is exactly what our company needed and we are already starting to see results.”
Forward Looking Statements
Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC, which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.
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